Media Release
Senator the Hon Stephen Conroy
Minister for Broadband, Communications and the Digital Economy
Deputy Leader of the Government in the Senate
More Australians enjoying digital TV
Research shows that more Australians are making the switch and enjoying the benefits of digital television, the Minister for Broadband, Communications and the Digital Economy, Senator Stephen Conroy said.
"The results of the Government's first Digital Tracker Survey show more Australians are making the switch to digital television and enjoying the experience," Senator Conroy said.
"Digital television means better picture quality and sound, new content and new channels such as the ONE 24 hour sports channel and the upcoming ABC children's channel."
"Switchover to digital television is our biggest national format change since the swap to decimal currency and it is important that Australia get ready. The Digital Tracker Survey shows progress to date."
Key results of the Digital Tracker Survey, 1st Quarter (January-March 2009):
- Almost half (47%) of Australian households have converted to free-to-air digital TV broadcasts.
- More than two-thirds (69%) of households highlighted the benefits of switching to digital such as better picture, more channels and improved reception.
- Almost two-thirds (64%) of households know how to convert a TV to receive digital broadcasts.
"The Rudd Government is working to ensure people understand how simple and inexpensive it is to get ready for digital television. This research will assist greatly to target our efforts," Senator Conroy said.
"Additional funding of almost $140 million over three years was announced in the Budget to help Australia to get ready for digital television."
The additional funding is for core digital switchover activities to be undertaken in regional South Australia, Victoria and Queensland, including:
- Information campaigns to ensure the public is aware of digital switchover.
- Working with industry to allow for a smooth transition.
- Practical in-home assistance for eligible households.
The first Digital Tracker Survey report and more information is available online: www.digitalready.gov.au
Date: 22 May 2009
Contact: Tim Marshall 0408 258 457
