Media Release
Senator the Hon Stephen Conroy
Minister for Broadband, Communications and the Digital Economy
Deputy Leader of the Government in the Senate
Minister Assisting the Prime Minister on Digital Productivity
Get ready for digital TV
Minister for Broadband, Communications and the Digital Economy, Senator Stephen Conroy, today launched the campaign to get Australia ready for digital television.
"Digital TV means new content, better sound and vision, and additional features for television viewers," Senator Conroy said.
"For most people getting ready for digital will be a simple and inexpensive task but it is important that all Australians are well informed to make the switch."
"From this week a campaign will begin to help Australia get ready for digital. There is no reason for people to wait to experience the benefits."
The campaign will include:
- Television, radio and online advertisements.
- Equipment labelling.
- Point-of-sale information.
- Training and accreditation for retail staff.
"Digital television switchover is our biggest national format change since the swap to decimal currency and it is important that Australia get ready," Senator Conroy said.
"Between now and December 31, 2013, Australia will make a progressive, region-by-region switch to digital TV."
"This campaign will help ensure that those people yet to experience digital understand the benefits and how simple upgrading can be."
Senator Conroy announced the campaign today at the Get Ready for Digital TV conference in Sydney.
"This is a milestone event as we position Australia for a digital television future," Senator Conroy said.
For more information and facts on digital switchover, visit: www.digitalready.gov.au
-ends-
Date: 30 March 2009
Contact: Tim Marshall (Minister's Office) 0408 258 457
John Noble (Digital Switchover Taskforce) 0402 323 143
